Brand development begins with deep analytics at the initial stage of the project, it allows you to form the exact criteria for a future project, avoid mistakes, determine the semantic territory, understand which graphic techniques can become distinctive in a competitive environment.
We analyze the market, explore world experience, study trends and formulate product characteristics that will form the basis of further work. After the presentation and discussion of the results with the client's team, we move on to the next stage
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Corporate identity development
We create first-class corporate identities that help brands gain character, recognizability and build effective communication with customers.
In the modern world, the approach to developing a visual image has changed significantly. Previously, it was enough for companies to order a logo and place it on all media. Today, when the market is saturated, businesses need to create a powerful design system to ensure recognition and manage the attention of the audience.
Corporate style design consists of a complex of interrelated elements that form an associative link with the brand. Modern identity is able to scale, live in time and adapt to any marketing tasks.
Corporate identity is a complete visual system, which is formed with the help of individual style elements: logo, font, colors, graphics, illustrations, photographs, pictograms and media layout rules.
What tasks does the corporate identity of the company solve:
- increases awareness, increasing the intangible value of the brand;
- creates an emotional connection with the audience, causing a desire to try and buy;
- reduces communication costs due to a clear visual system;
- increases the effectiveness of advertising, thanks to the formation of a holistic image;
- helps to bring new products to the market with lower costs;
- strengthens the corporate spirit to attract talented staff.
Development of a corporate identity. Stages:
Brand development begins with deep analytics at the initial stage of the project, it allows you to form the exact criteria for a future project, avoid mistakes, determine the semantic territory, understand which graphic techniques can become distinctive in a competitive environment. We analyze the market, explore world experience, study trends and formulate product characteristics that will form the basis of further work. After the presentation and discussion of the results with the client's team, we move on to the next stage.
Concept and metaphor
We create a metaphor that allows us to translate the essence of the brand into a figurative plane, to emphasize its emotional characteristics. We find the main idea on which the development of the logo and corporate identity will be built. We offer two full-fledged concepts, each of them reflects the essence of the brand with the help of different visual codes. We work out the structure of all design elements, check them for scalability and ease of use.
Corporate identity development includes:
- font sets;
- color scheme;
- layout principles;
- photo style.
After choosing the concept, we finalize all the components of the new corporate style, design media and prepare them for production.
The main carriers of corporate identity:
- business documentation package;
- advertising layout templates — banners, posters, booklets, presentations, posts for social networks, etc.;
- clothing and transport;
The basic identity contract already includes the development of business documentation. The list of media is determined individually for each project.
A corporate style guide is essential to maintaining the integrity of the design system and successfully scaling the product, which is especially important for companies that are actively marketing. We lay down the principles of identity at the concept stage, and the guideline helps to describe them and transfer them to the client in the form of a ready-made document for further implementation.
A guideline is a guide that describes the visual codes of a brand and the principles of their use: rules for working with a logo, graphics, font and color, application methods, instructions for adapting to various formats.
Our principles in working on projects:
We always build a corporate identity on the general idea, which is closely related to the positioning of the business, reflects its essence and advantages. The concept of visual identification is based on metaphor.
The essence of the design system is not in the individuality of each individual element, but in their combination, which conveys the originality, energy and spirit of the brand. Deep analytics at the first stage of work helps to stand out from competitors, avoid stereotypical solutions and develop a unique embodiment of the company's image, which will not become obsolete in a few years.
In the process of developing a company's corporate identity, the most important aspect is a clear structure in which all details are interconnected and have a function. We create a hierarchy of identity components to make it easy to manage. A good identity should be consistent, functional, diverse and lively.
We create an adaptive design that is easily translated to various formats, convenient for use in a digital environment and branding any content. Clearly formulated logic and precise rules solve all the needs of a business in promotion, design of communications, helping it to transform and develop without losing its recognition.
Why are we
- QFS TEAM is the leading branding agency in Ukraine;
- Our projects get into ratings, and design is appreciated all over the world;
- Deep analytics and expertise in research;
- Clear management without violating deadlines;
- Transparent pricing without hidden surcharges;
- 20 specialized specialists on staff, office in Warsaw;
- 10 years of experience and more than 200 completed brand building projects for international corporations, new businesses and start-ups.
Order corporate identity
The price of developing a brand and a visual system is formed based on the number of media, while the cost of creating a concept is fixed. Fill out the corporate identity development feedback form and we will send you a commercial offer with a detailed description of our services.