How to combine sales through a marketplace and an online store
Do you want to increase the number of orders and increase your turnover? Not a problem. If you already have an online store, you can add a marketplace as another site. This is done through integration. However, it is rather difficult to do it yourself. Let's talk about the nuances using the example of integration with OZON. You can work with the marketplace in two ways: from your own warehouse and from the site's warehouse. Let's start with the latter.
Work from the marketplace warehouse. Features of loading cards
Nuance number 1.
You won't be able to create a file feed and upload it to the marketplace. Integration should be done by communicating with the API.
- Not all categories on the marketplace may coincide with the product categories on your website. This means you will have to manually categorize products.
- Each category has its own characteristics, without filling in which it will not be possible to load products.
- Characteristics basically need to be selected from the drop-down list, and not entered by free text.
Nuance number 2.
After the cards are uploaded to OZON, a check will be carried out for the correspondence of the fields and the correctness of their filling. The process sometimes takes several hours.
Nuance number 3.
Moderation. It is carried out according to the photo, its quality and the commercial type of the card. The process takes from 1 to 3 days. The card may not be missed if the photo has watermarks, one thing is depicted, and there are three sold in the kit, etc.
Work from our own warehouse. Features of loading cards
The most basic thing to do is to set up the upload of prices and balances from the online store to the marketplace. It is also necessary to upload from the marketplace to the site, and from there - to 1C. But this is only for the correctness of the calculations.
The article indicates the main nuances only for OZON. In fact, there are much more pitfalls. And each marketplace has its own. If you want to integrate your online store into marketplaces, please contact us. We know about the nuances, so we can quickly and easily help you start making a profit.