Selling on marketplaces: yes or no
Want to sell on marketplaces? How about making a profit? Then you should know that ...
Before entering marketplaces, you need to familiarize yourself with the commissions, delivery terms and warehouse operation. It is also worth examining all the proposals for advertising: how much it costs and how it is carried out. Some marketplaces have directories, while others will have to ask for help from managers.
If possible, specify what results are obtained by sellers with goods of your theme specifically on this site, what products are popular, etc. Did you cope with all this? Then let's figure out who should try to sell on online platforms.
Selling on marketplaces is possible, but is it profitable for everyone?
When the preparation is successful, all the nuances are known, then you can start entering the marketplace. This step will be relevant for stores:
- with goods with a large mark-up or regular demand. For the game to be worth the trade, you need to sell goods at a high mark-up. This means that initially the product should be cheap. Keep in mind that marketplaces love discounts and promotions. Moreover, there are times that they simply need to be carried out. If it is not possible to make a large mark-up in order for the cost to remain competitive, then you will have to achieve profit with the help of fast turnover;
- with "no questions asked" products. If your product cannot be selected by the description in the card and photo, then you should not post on the online platform or you need to think about what exactly to post. Yes, the buyer can apply for advice through the "Question-answer" form, but this should be a one-time request, and not a request for a full consultation with an individual selection;
- with a resource of employees and time to work. You need to invest in the development of sales on the marketplace, otherwise you can be left without profit. It is necessary to read the contract, prepare descriptions of cards and beautiful photographs of goods. After that, you will be engaged in updating the assortment and adding new items, monitoring the balances, responding to customer reviews, etc. Often, business owners hire a separate employee to perform all these actions;
- from the manufacturer. It is important to clarify here that if you have your own brand or you are a manufacturer, then marketplaces are for you. If you are a dealer, then it can be difficult to enter the site if the manufacturer or several dealers are already trading there.
Even if the points outlined above are relevant for you, you need to take into account one more important nuance - how far from you the marketplace warehouse is located. If it is difficult to get there, then it is better to look for a sales site for a friend. Many marketplaces have penalties for late delivery of goods.
If you want to enter the marketplace market, then consider this step carefully. On the sites, you can really make good money, taking into account a number of factors. If you need to integrate your online store into marketplaces, please contact us. We will help you.