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Home Marketing Online store promotion

Online store promotion

  To achieve your goals, it's not enough just to have different traffic channels. This requires an integrated approach both to optimizing the web resource itself and to external marketing tools. Only in this case, i.e. using the maximum number of different channels of communication with potential clients, you can achieve the maximum possible results.

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Promotion of an online store in Ukraine

  SEO promotion of an online store implies a set of various activities aimed at internal and external optimization of a web resource. These events make it possible to make the site more profitable, or rather:

  1. increase the conversion rate on the site;
  2. attract new potential customers;
  3. increase the average check;
  4. set up a loyalty program and a system that allows customers to return to the site;
  5. create a positive image of the company on the Internet.

  Our goal is not just to attract users of the global network to the site, but to attract potential customers who will make purchases and return to the site again. At the same time, we strive to increase sales and increase the average purchase order with the minimum possible investment in marketing.


  To achieve your goals, it's not enough just to have different traffic channels. This requires an integrated approach both to optimizing the web resource itself and to external marketing tools. Only in this case, i.e. using the maximum number of different channels of communication with potential clients, you can achieve the maximum possible results.


Complex work on the promotion of an online store

  An internet marketer can use various tools to promote a website. They are conventionally divided into two types. External tools can increase traffic, while internal ones are aimed at increasing conversion. Despite being categorized, they all have the same goal: each is used to increase sales, although this goal is achieved in different ways.


  To attract targeted traffic, the following marketing tools are used:

  1. Promotion of an online store to the TOP of search results. It is a rather laborious and lengthy process aimed at increasing the visibility of the site in search and attracting interested users from the search results. SEO optimization can be internal or external. The first is aimed at improving the internal content of the online store itself: optimizing the program code and text content, working out the semantic core. The second involves working on a link profile, including posting text content containing links to other sites;
  2. SMM marketing on social networks. This set of tools is also quite wide. Its task is to attract the attention of users of various social media resources to the brand, as well as to attract interested users from there to the website of the online store;
  3. Contextual advertising is also a set of marketing tools that are used to display advertising materials of the promoted site to interested users;
  4. Content marketing is an independent tool used to promote a website, although it is included in the complex of external SEO-optimization of a web resource. By publishing relevant, unique and SEO-optimized content on various thematic sites, you can get target users to go to the online store, as well as popularize your brand. A competent content strategy can help build a very complex strategy for selling certain products, return customers to the site to make another purchase, change the opinion of the audience about a particular product;
  5. Email marketing is mainly used to build a consistent customer base. Also, using it, you can increase the loyalty of existing customers, than provide yourself with additional sales.

  Of course, each of these tools is powerful and self-sufficient, but when used together, you can achieve more global results.


Stages of SEO optimization of an online store

  Starting to promote an online store, it is very important to correctly distribute all the work to promote the site. In this case, it will be possible not only to reduce time costs, but also to significantly accelerate the receipt of profit, which will begin to flow after the launch of the web resource in the global network.


  Before starting to perform any work, a meeting between the contractor and the customer takes place, at which all points regarding the project are agreed. In addition, this stage includes an audit of the competitive environment and market niche. This data will help to predict the expected result. Also at this stage, a strategy for promoting an online store is being developed.


  First of all, work is being done to optimize the online store itself. A team of specialists improve its usability and structure to make the user feel more comfortable on the site. Also, navigation is being set up, the speed of loading the site pages is increasing, the design and program code are being optimized. Even at the stage of creating a site, work begins to facilitate its future promotion. During this period, specialists carry out work on setting up the correct indexing and eliminate all technical flaws.


  Only after that they begin to carry out a full-scale internal SEO optimization of the online store and set up upcoming advertising campaigns. It is thanks to the launch of contextual advertising that it will be possible to get the first customers and the first orders that will come to the site within 24 hours after the launch of the advertising campaign. However, this tool can only give good results if it is properly configured.


  External SEO optimization of an online store website, SMM, e-mail distribution and content marketing are tools for regular impact on the target audience. They are used to gradually and continuously increase the visibility of a site for search engine algorithms, increase targeted traffic, and increase brand authority. That is why each of these tools must be constantly applied. Despite the fact that there are a great variety of marketing tools, search results are the main suppliers of interested users for online stores. It is for this reason that so much attention is paid to the search engine promotion of an online store.


  But it is not enough for a site to fully meet all the requirements that search engines put forward to it. The web resource should, first of all, be interesting and useful for users.


How much does it cost to promote an online store?

  There is no exact cost for the search engine promotion service, because it is individual for each project. Since the promotion of different sites requires the use of different marketing tools, as well as different time and labor costs. In addition, in the implementation of complex promotion, various traffic channels and different tools will be used to maintain communication with the target audience. It is also worth knowing that the promotion budget includes the costs of paying for various analytical services, the work of copywriters, and the cost of PR materials. It is for this reason that it is impossible to immediately name the full cost of the promotion.


  But if you are interested in promoting your online store, you can contact our company, and we together with you will carry out these calculations during a free consultation. To find out more about promoting an online store, you can call us by phone, write in an online chat or fill out a special form. Contact us and we will definitely help!

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