Creation and development of an online store Nikolaev
Many companies have long been using online stores to move product sales online and generate profits over the Internet. Online stores differ from other sites, first of all, in that not only a catalog of goods is presented here, but also the opportunity to purchase them directly on the site is provided. The popularity of this type of site is explained by the fact that both large companies and small businesses can open their own online store.
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DEVELOPMENT OF AN ONLINE STORE FOR ANY SPHERE TURNKEY
Electronic commerce with the emergence of alternative methods of delivery of goods is coming to the fore, gradually overtaking the traditional one in terms of turnover. You can buy almost everything online, from food delivery to real estate. Against the backdrop of high competition, there is a growing demand for original online store sites that can attract, retain and return a customer. QFS TEAM meets this demand.
The unique online store attracts attention and retains the consumer. A competent approach to search engine optimization raises it to the top lines of search engine results.
Modern responsive design and unique, useful content make your IM interesting for users. All this, together with development for specific tasks, is offered by QFS TEAM.
Development of an online store is a complex process that includes many steps.
determination of the portrait of the consumer, target audience, business goals;
collection of the semantic core and development of an SEO-optimized site structure;
development of the layout and design of an online store - in an online store everything should be in its place, intuitively understandable and adapted for any browsers and mobile devices;
front-end development (part of the site visible to the user);
software development - back-end;
content and SEO optimization of an online store for better promotion;
technical support after the end of the project - updating, revision, optimization of new pages, etc.
promotion of an online store: website promotion, advertising, lead generation, etc.
PROVIDING HIGH CONVERSION
You can make a site with high traffic by promoting it according to the most frequent requests. But a site that does not meet the user's requirements, he will leave in a few seconds - the conversion of such a site will be very low, which will lead to its drop in search results. Conversion is the ratio of the number of online store visitors who performed actions useful for the owner - went to other pages, added a product to the cart, ordered a call back - to the total number of visitors.
Ideally, of course, the target action is to place an order. We try to ensure that your online store leads a potential buyer through the entire sales funnel, from showing ads or results in search results to buying, and makes him a regular customer.
QFS TEAM focuses on creating high converting online stores.
SEO-OPTIMIZED INTERNAL SITE STRUCTURE
Competent SEO, or search engine optimization, is the basis of the entire commercial component of an online store. Almost all the pages of the future online store are displayed in the search results, and they are all linked by a system of internal links. Developing a well-thought-out internal structure and optimizing each category and page for specific queries will improve the perception of the site both by search robots and, more importantly, by users. For this, the site must have an inherent internal logic and well-thought-out functionality. Most often, when creating an online store, the following types of SEO pages are programmed:
product categories and cards;
information pages - they should answer frequently asked questions about your topic;
manufacturers with a description of the features and benefits of each;
The structure of an online store can be vertical, horizontal or mixed.
The vertical one is a branching tree in which the user follows the chain catalog - category - subcategory - product. For such a structure, we propose a system for ranking products and searching through the catalog.
The horizontal structure assumes the presence of tagged SEO pages, which contain a selection of products, grouped according to various criteria. Such pages are generated using catalog filters, for example, based on "double beds".
Usually, a mixed structure is used as the most convenient for navigation and providing ample opportunities for internal search engine optimization and linking. It is very important that any page of the site is accessible within three, maximum four clicks from the main page.
ANALYSIS OF QUESTIONS AND CREATION OF A SEMANTIC CORE
Before we start creating a unique structure for your online store, we carefully study the line of business, the old version of the site (if any), as well as the best examples of similar sites. Next, we collect the queries with which your products are associated and analyze similar sites from the top of the search results for these queries. Then we parse all requests and clean them from inappropriate ones.
Based on this information, we create a semantic core. This is a group of words and phrases that most fully describes everything that a user can find on your site. There can be several hundred or thousands of such words, and website promotion directly depends on their competent distribution (clustering) across different landing pages.
CREATION OF A MOCAP (PROTOTYPE) SITE
Mockups are images by which the future owner will be able to see how the site will look in its finished form. The mockup looks like a rough drawing of all the main site page templates. Making changes to a mockup is much easier than to a finished design. It's easy to experiment with it at any stage, making the changes you need as a customer. At the stage of developing a mockup, all the future logic of work and marketing "chips" of the future site are put into the online store. This is a kind of "graphic technical task"
DESIGN AND ADAPTIVE LAYOUT
The design is created only after detailed discussion. We develop a design based on the theme of the online store and take into account the corporate style.
This also includes adaptive layout, that is, automatic adjustment of all pages of the site for any screen resolution, operating networks and browsers.
This is especially important for smartphones, since the Internet traffic from mobile devices already confidently exceeds the traffic from computers. A well-adapted website will benefit from search results from mobile devices.
SELECTING THE RIGHT CMS - CONTENT MANAGEMENT SYSTEM
This is the main tool of the site administrator, and we try to offer only the most convenient tools. Good CMS:
supports PHP, MySQL;
supports an unlimited number of categories and products;
has built-in multilingualism and multi-currency;
supports all modern browsers;
allows you to expand the functionality through various modules and add-ons;
does not slow down the site;
allows you to get statistics on orders and goods;
makes it possible to register buyers (personal account);
makes it easy to create backups;
provides easy navigation and search, viewing order history by the buyer;
supports SSL certificates;
provides different payment methods, etc.
QFS TEAM offers modern solutions on self-written CMS based on Yii2 and Laravel frameworks, as well as on ready-made CMS (WordPress + WooComerce), OpenCart, Bitrix and others. It is better to select a specific CMS based on your requirements.
FILLING THE SITE
At QFS TEAM, you can order not only the website of the online store, but also content for filling it, including:
SEO-optimized texts for describing product categories and products, information pages, etc.;
useful articles for a blog or informational section;
media content: promo videos, product video reviews, product photos (subject shooting)
WITH QFS TEAM CREATING YOUR INTERNET STORE IS EASY!
It is not difficult to create your own online store with QFS TEAM. You will be able to determine by yourself all the positions that are significant for you, the cost of which will determine the price of the project as a whole, for example, the following:
the ability to play videos on any page;
placing an order on a single page;
stickers for promotions, discounts, bestsellers;
map of site;
training materials for the administrator;
votes, reviews and ratings from buyers;
saved list of customer desires;
loading price lists from Excel;
communication with 1C
and much more - a complete list is best discussed for a specific project.
To create a unique online store that will appear on the first pages of search results even in a highly competitive market, we will need from three to six months and your assistance. By the way, in order to make it easier for you to use all the "chips" of the site fully, in the process we record a video instruction for you.